Spending your Monday morning in Wonderland is not a bad way to start the week!
Walking into the Langham Melbourne with its stunning décor and impeccable service I felt very lucky to have been invited to attend Wedded Wonderlands Melbourne Masterclass with some of the industry’s best. The morning was hosted by Wonderland’s own Wendy Daoud El-Khoury and it was an insightful and inspirational session as she stepped through topics of wedding trends, social media do’s and don’ts and importantly what marketing in the wedding industry really looks like in 2020 and beyond.
Insights from the day…
Businesses and users are forgetting what is at the heart of social media and in particular Instagram. It’s about connection. Talking, inspiring, asking questions and showing up with your online community so they want to engage with you and your content. Wendy suggests that if you get this piece of the puzzle right the rest will follow. Once people find interest and value in what you’re saying then the enquiries, sales, and clients will come. Start talking to people’s pain points, focus on the issues and problems your product or service solves and include all the reasons why people want you, need you and love you into your social media content pillars.
As a business if you are putting effort into amazing content, you’re offering your followers valuable information and they are connecting with you then don’t be afraid to ask them questions and get their information.
Would you find it helpful to know exactly what area your followers are in? Would it be helpful to know if your top engaged followers want more information from you?
An example of this could be a makeup artist who has some great engagement on insta stories and when talking about being a makeup artist who travels for weddings and books destination wedding you could put a poll on your stories.
Are you planning a destination wedding in 2021?
Yes | No
If yes where in the world are you getting married?
Would you like more details about having me on location on your big day? Leave your email below
- Roaring 20’s is coming back in a big way! Think vintage-inspired, art deco and all things fabulous.
- Interactive entertainment and instagramable moments are only getting bigger. Couples are wanting to put their own stamp on their special day by offering that additional layer of wow factor. It’s all about those memorable moments that guests will talk about long after the night is over. Think marching bands that escort guests from the ceremony area to the reception, or a DJ who plays saxophone on specialty songs throughout the reception.
- Unique catering! No longer should we expect the alternating chicken and beef of weddings gone by. 2020 welcomes the trends and hype of the New York restaurant scene, cultural delights, and food stations that make your eyes pop.
- Last but not least destination weddings are bigger than ever. Couples are looking to create that magical getaway that allows their guests and wedding day to take on an entirely different vibe. Local destinations are where it’s at, it’s not just a matter of an exclusive Italian palazzo but more and more couples are opting for incredible local getaways that offer a sense of ease, relaxation, and complete escapism to celebrate love and laughter.
SOCIAL MEDIA VANITY METRICS
It’s not the size that matters it’s how you use it! (we tend to agree!)
Wendy quite rightly pointed out that it doesn’t matter if you have 100 or 1 million followers if you don’t know how to engage and promote yourself properly what’s the point? 1 million followers will look great but it will mean nothing because people have no idea what you’re about, who you are and are not going to want anything from you.
Are you giving people the full picture? The who, what, where and why of your offering? Not all your followers see every post or story, perhaps you have had a wave of new followers (hello newly engaged couples) so don’t assume they are picking up what you’re putting down. Be sure that your services are clearly stated on your website, highlighted on your social platforms, discussed often in your posts (not salesy but more as an authority of that topic). For example, if you make the best watermelon flavoured macaroons, show pictures of those babies everywhere, talk about watermelon being the flavour of 2020, better yet create a marketing campaign around “I carried a watermelon”. The point is you need a plan of attack and you need to scream it from the rooftops!
HARD HITTING FACTS
If you are a business in the wedding industry listen up my friends these are the numbers you need to know …
- Users who include hashtags in their posts have seen a 12.6% increase in engagement
Fun fact: you can also include hashtags in your Instagram stories
- There has been a 59% increase in people searching for wedding venues that they can host both their wedding ceremony and their reception. Couples are wanting to make it as easy as possible for their guests.
- Here is the biggy……..
96.7% of couples will view a wedding supplier’s social media account before enquiring or viewing their website.
If this doesn’t emphasise the need for a solid social media strategy than nothing will.
Unsure where to start?
Get someone to look at your digital marketing with fresh eyes, they will be able to point out gaps or improvements that you may be missing because you’re to close to the picture. Do a social media audit, relook at your strategic goals and see if your social media messaging matches up.
If the idea of wandering down this rabbit hole of social media analytics and strategy is all too much, ask for help. Our TRIBE are experts in the events industry with years of hands-on wedding and hospitality experience. This matched with our expertise and passion for all things digital marketing means we can guide you through this process. We are an award-winning creative agency that consults and manages some of Melbourne’s leading wedding and events profiles, brands, and suppliers. Hit us up at firstname.lastname@example.org