ONE – Website load times. Slow & steady certainly won’t win you any races here
Ensure your page speed is where it needs to be. Ideally you want it to load in under 5 seconds. If it’s any longer, you may lose the attention of your potential customers. Check your speed here: https://www.webpagetest.org/ and chat to us if it’s taking too long!
TWO – Update your website with fresh photos
Google will reward your site by having fresh content, ideally this includes new text, products & blogs but the quickest way you can update your content is to refresh your photos!
THREE – Check your URL structure
A URL (Uniform Resource Locator), more commonly known as a “web address”, specifies the location of a resource (such as a web page) on the internet. Make sure each of these from your website are clear. Often they will include numbers, but you want them to include words that relate to your content, separated by hyphens.
FOUR – Create a user-experience exercise
Put on your customer hat, or better yet, call in a friend to take a look.
What is the first response to your site? Clear, confusing, pretty, professional?
Is your purpose clear & visible without scrolling? Can a customer immediately tell what you do?
Is it easy to navigate? Are the pages clear? Can people find what they’re looking for easily?
There you have it! Four simple steps to kick start some website maintenance, keeping you ranking higher in google searches & increasing customer conversions.
Do you need some extra help with checking your site? Have a chat to one of our tribe & we will be happy to chat!