hey, I'm Lauren

creator, dreamer + leader

‘It’s nice to be important but it’s more important to be nice’ is a motto that Lauren Samuels lives by… Being humble, following her intuition and doing all things with kindness is at the very core of who Lauren is as the fearless leader of her boutique creative digital marketing agency, The Vibe Tribe.

Lauren started her agency with the aim of connecting people, telling stories and helping businesses think outside the box to achieve their marketing goals. After several successful years in business and having worked on everything from publishing magazines, coordinating large scale influencer events, managing nationwide social media accounts and creating and producing travel and tourism campaigns, Loz is Melbourne's go-to gal for all things social media and digital marketing in the hospitality, events, travel and food realm.

When she’s not creating stellar marketing strategies, making unique content or developing courses to help other creatives and rebel entrepreneurs succeed with their own marketing plans; you can find her sipping numerous cups of tea per day, making hilarious TikTok videos with her husband, puppy training her chocolate lab and telling her youngest daughter to stop climbing the furniture for the eleventy-bajillionth time. (the eldest is too sweet and would never!)

Lauren is all about positivity, creativity and good vibes. And chocolate.
Lots and lots of chocolate.