hey, I'm Lauren
creator, dreamer + leader
‘It’s nice to be important but it’s more important to be nice’ is a motto that Lauren Samuels lives by… Being humble, following her intuition and doing all things with kindness is at the very core of who Lauren is as the fearless leader of her boutique creative digital marketing agency, The Vibe Tribe.
Lauren started her agency with the aim of connecting people, telling stories and helping businesses think outside the box to achieve their marketing goals. After several successful years in business and having worked on everything from publishing magazines, coordinating large scale influencer events, managing nationwide social media accounts and creating and producing travel and tourism campaigns, Loz is Melbourne's go-to gal for all things social media and digital marketing in the hospitality, events, travel and food realm.
When she’s not creating stellar marketing strategies, making unique content or developing courses to help other creatives and rebel entrepreneurs succeed with their own marketing plans; you can find her sipping numerous cups of tea per day, making hilarious TikTok videos with her husband, puppy training her chocolate lab and telling her youngest daughter to stop climbing the furniture for the eleventy-bajillionth time. (the eldest is too sweet and would never!)
Lauren is all about positivity, creativity and good vibes. And chocolate.
Lots and lots of chocolate.
SKY LOVER, BALANCE SEEKER, SOLUTION FINDER, SUNSHINE SPREADER
Meet Christina, Lauren's right-hand woman and the ying to her creative yang! With nearly 20 years of experience spanning agencies to major events and managing multiple venues, Christina is our walking sunshine who brings an infectious 'can-do' attitude to every client and project. Her superpower? Getting shit done while making the entire team laugh along the way. Christina's extensive events background means she understands the industry inside and out, but it's her solutions-oriented mindset and love for organised systems that truly sets her apart. She's the master of finding balance - whether it's streamlining processes, managing complex projects, or simply knowing exactly what Lauren needs before she even asks.
A true lover of love, Christina's bubbly high energy is matched only by her genuine passion for helping others succeed. When she's not busy being our operational wizard, you'll find her gazing at the sky, planning her next travel adventure, or spreading her natural sunshine wherever she goes. Christina doesn't just manage operations - she elevates them with heart, humour, and an unwavering commitment to excellence.
Executive Assistant
Christina
Keely is a true artist. Literally. When she isn’t creating content or using her Graphic Design degree to make our clients' visual digital dreams come true, Keely creates her own stunning abstract acrylic art pieces, available to purchase. She is a creative soul through and through, has an acute eye for detail, a love of colour and big ideas, and possesses the amazing ability of understanding, and nailing, the client brief every time.
QUIET ACHIEVER, CREATIVE SPIRIT, UNIQUELY BRILLIANT, ORDER ORCHESTRATOR
graphic designer
Keely
Erin
Copywriter
Day dreamer, adventure seeker, rule breaker, mischief maker
Forever with her head in either a book or the clouds, our copywriter Erin is a day dreamer, literature lover and a little witchy with words. With a solid grasp of language and the love of a good story, Erin is able to weave words into blogs, website copy, bios, articles and marketing materials that are original, engaging and SEO optimised. Erin shares our clients' written narrative by adopting their tone of voice, thorough research, a storytelling approach and just the right amount of humour and attitude!
Jenny
MARKETING COORDINATOR
Creative spark. Irish heart. Coffee snob. Energy giver. Content queen.
Creative to the core and bursting with can-do energy, Jenny is the heartbeat behind many of our most exciting campaigns and events. As our Marketing Coordinator, she’s the one behind the lens capturing standout content, dreaming up fresh ideas, and making sure every detail shines—for us and for our clients.
With over a decade of global experience across Ireland, the UK, and the US, Jenny brings a powerful mix of event expertise, agency know-how, and marketing strategy to the table.
Jenny works closely with our clients to elevate their brand presence through smart, tailored marketing support. Her services include content creation, campaign strategy, video editing, and ongoing content management - ensuring every piece of work not only looks great but drives results.
Sales
Kat
People connector. Kind soul. Experience bringer. Memory maker. Caravan adventurer.
With years of experience in Melbourne’s weddings and events scene, Katrina brings incredible depth and insight to our venue clients. Her background includes time at some of the city’s most iconic venues as well as major public events like the Royal Melbourne Show and Spring Racing Carnival. This rich history means she knows exactly what it takes to deliver truly unforgettable celebrations.
But Katrina is more than her impressive résumé. She’s a natural people-person who thrives on connection, conversation, and creating meaningful moments.
Katrina is a warm, approachable face of The Vibe Tribe family, and we're thrilled to have her leading our sales department. Whether you're looking to outsource your sales management, upskill your teams, or partner with seasoned venue sales experts, Katrina brings that perfect blend of industry expertise and genuine care that makes all the difference.
We get by with a little help from our friends...
We are called The Vibe Tribe for a reason! We only ever want to be surrounded with great, genuine, positive peeps; and we only fill our tribe with trusted and reputable professionals that pass the vibe check.
We are so lucky to include in our supergroup, these uber talented, creative and energetic legends that we call upon for specialist project work when required.
Tribe
STRAIGHT UP
We are a tribe of bloody good humans who value honesty, integrity and kindness. Do what you say and say what you mean.
IMPACTFUL
We believe in going the extra mile, we believe in making a difference and we believe in making a positive impact on every individual we work with.
COLLABORATIVE
We know we are stronger together and we embrace a collaborative spirit.
INTUITIVE
We go with our gut, we trust the process and we know there is alot to be said for vibes.
Our Values
This is a tribe for people...
Who show up ,
Who are motivated ,
Who find the lessons,
Who lead with kindness
Who enjoy the little things
THIS TRIBE IS NOT ABOUT
Comparison,
bandaid fixes,
bullsh*t,
bravado,
that hustle game
"I'm one of those people who believe you can have your cake and eat it too. Why can't you juggle motherhood while running a business and be great at both.''
Aus Mumpreneur Winner
LIKE our VIBE?
LET'S DREAM UP YOUR NEXT STEPS
If you're ready to level up your business, master your marketing and achieve some serious goals, we've got you. Get in touch to chat about where you're currently at, where you want to be, and how we can help get you there.
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