hey, I'm Lauren
creator, dreamer + leader
‘It’s nice to be important but it’s more important to be nice’ is a motto that Lauren Samuels lives by… Being humble, following her intuition and doing all things with kindness is at the very core of who Lauren is as the fearless leader of her boutique creative digital marketing agency, The Vibe Tribe.
Lauren started her agency with the aim of connecting people, telling stories and helping businesses think outside the box to achieve their marketing goals. After several successful years in business and having worked on everything from publishing magazines, coordinating large scale influencer events, managing nationwide social media accounts and creating and producing travel and tourism campaigns, Loz is Melbourne's go-to gal for all things social media and digital marketing in the hospitality, events, travel and food realm.
When she’s not creating stellar marketing strategies, making unique content or developing courses to help other creatives and rebel entrepreneurs succeed with their own marketing plans; you can find her sipping numerous cups of tea per day, making hilarious TikTok videos with her husband, puppy training her chocolate lab and telling her youngest daughter to stop climbing the furniture for the eleventy-bajillionth time. (the eldest is too sweet and would never!)
Lauren is all about positivity, creativity and good vibes. And chocolate.
Lots and lots of chocolate.
EXPLORER AT HEART, cOFFEE CONNOISSEUR, RELATIONSHIP BUILDER, wellness motivator
Kaila, our vibrant Marketing Coordinator, brings an invaluable perspective from her time as a small business owner, deeply understanding the impact of clear, effective marketing. Radiating positivity and a dynamic 'can-do' attitude, she immerses herself in our clients' worlds, absorbing their brands and values to create impactful marketing that resonates both online and offline. Kaila's superpower lies in her warm, bubbly nature, effortlessly putting people at ease with her genuine care. An avid animal lover, health and wellness enthusiast, and born traveler, Kaila truly embodies the essence of our vibe.
Executive Assistant
Christina
Keely is a true artist. Literally. When she isn’t creating content or using her Graphic Design degree to make our clients' visual digital dreams come true, Keely creates her own stunning abstract acrylic art pieces, available to purchase. She is a creative soul through and through, has an acute eye for detail, a love of colour and big ideas, and possesses the amazing ability of understanding, and nailing, the client brief every time.
QUIET ACHIEVER, CREATIVE SPIRIT, UNIQUELY BRILLIANT, ORDER ORCHESTRATOR
graphic designer
Keely
Erin
Copywriter
Day dreamer, adventure seeker, rule breaker, mischief maker
Forever with her head in either a book or the clouds, our copywriter Erin is a day dreamer, literature lover and a little witchy with words. With a solid grasp of language and the love of a good story, Erin is able to weave words into blogs, website copy, bios, articles and marketing materials that are original, engaging and SEO optimised. Erin shares our clients' written narrative by adopting their tone of voice, thorough research, a storytelling approach and just the right amount of humour and attitude!
We get by with a little help from our friends...
We are called The Vibe Tribe for a reason! We only ever want to be surrounded with great, genuine, positive peeps; and we only fill our tribe with trusted and reputable professionals that pass the vibe check.
We are so lucky to include in our supergroup, these uber talented, creative and energetic legends that we call upon for specialist project work when required.
Tribe
STRAIGHT UP
We are a tribe of bloody good humans who value honesty, integrity and kindness. Do what you say and say what you mean.
IMPACTFUL
We believe in going the extra mile, we believe in making a difference and we believe in making a positive impact on every individual we work with.
COLLABORATIVE
We know we are stronger together and we embrace a collaborative spirit.
INTUITIVE
We go with our gut, we trust the process and we know there is alot to be said for vibes.
Our Values
This is a tribe for people...
Who show up ,
Who are motivated ,
Who find the lessons,
Who lead with kindness
Who enjoy the little things
THIS TRIBE IS NOT ABOUT
Comparison,
bandaid fixes,
bullsh*t,
bravado,
that hustle game
"I'm one of those people who believe you can have your cake and eat it too. Why can't you juggle motherhood while running a business and be great at both.''
Aus Mumpreneur Winner
LIKE our VIBE?
LET'S DREAM UP YOUR NEXT STEPS
If you're ready to level up your business, master your marketing and achieve some serious goals, we've got you. Get in touch to chat about where you're currently at, where you want to be, and how we can help get you there.
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